About La Cocina Seasonings

At La Cocina, every pinch of spice tells a story—a story rooted in generations of love, tradition, and bold flavor from Mexico. What began in their home kitchen, tinkering with cherished family recipes, has grown into a celebration of culture and connection.

Founder William Pena Sr., a 30+ year veteran of the culinary industry, couldn't resist the call of the kitchen—even after retiring. With the help of friends, family, and heartfelt encouragement, the Pena family opened their kitchen to the world, sharing the vibrant seasoning blends that once gathered loved ones around their table.

La Cocina isn’t just about spices—it’s about legacy. Each blend carries the warmth of family, the rhythm of shared meals, and the richness of tradition passed lovingly from generation to generation. Whether you're cooking for friends or simply seasoning your day, we invite you to bring the flavor home.